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Small Businesses That Dominated Video Marketing in 2016

By Hope Horner


If you are a small business owner, you might be excited to learn that you now have more options when it comes to posting video ads on Facebook. How does this affect your business? It means that incorporating video into your advertising campaigns can impact your 2017 digital marketing strategy in big, positive ways.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

But how about that second question?

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.


Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

What You See Is What You Get: Authentic Brand Videos Build Trust


By Hope Horner

You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it. The problem? Outside of your friends and family, no one knows who you are or why they should believe what you tell them about your amazing new product.

If it’s any comfort, your problem isn’t unique. As a three-time entrepreneur, I’ve faced this numerous times myself. Today, I help people overcome this obstacle — by harnessing the unparalleled power of video.

Building trust and credibility with potential buyers is absolutely critical to growing your business. While it doesn’t typically happen overnight, a well-made video can certainly kickstart the process.



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Topics: Social Media Marketing, Lemonlight Media, Video Marketing, Marketing, Video, Video Production

Silence Is Golden: Why Companies Are Turning to Muted Ads

As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be comprised of text, and Snapchat photo or video messages can run for a maximum of 10 seconds.

These constraints force businesses outside of the traditional advertising box to create fresh ways of delivering engaging content to potential customers. But Facebook is now ushering in a new era in advertising — the age of the silent video.


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Topics: Audio, Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video

How to Create an Effective Video Marketing Strategy


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Topics: Marketing, Video

Employee Spotlight: Meet Lizzy!

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Topics: Lemonlight Media, Interview

Summer Semi-Annual Sale - Four FREE Social Media Videos!

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Topics: Social Media Marketing, Video

20 Places to Post Your Video Now that it’s Done!

Your videos are finally finished... now what? No matter how wonderful, engaging, or informative your videos are, they won’t mean much if no one else has the opportunity to see them. After all the time, energy, and money spent on perfecting your video, it’s in your best interest to disseminate your video to as many people as possible.

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Topics: Marketing, Video

#Tagging for Success


If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this - #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags are trendy and entertaining (and admittedly, often overused), they can be an effective digital marketing tool when used correctly.

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Topics: Social Media Marketing, Facebook, Marketing

How Can Online Video Distribution Benefit My Small Business?


We’ve all seen commercials on television. One second, you’re watching your favorite drama, sitcom, or sporting event, and the next, you’re singing along to that annoying pizza commercial jingle, while simultaneously contemplating ordering pizza for dinner. If you flip the channel to Nickelodeon, you may notice the commercials look slightly different - bring on the action figures, barbies, and ring pop advertisements!


Distribution Services Essentially Turn Your Videos Into PreRoll Commercials.


Just like a traditional television commercial, PreRoll commercials run directly in front of target audiences and relevant content online. Unlike traditional commercials, however, PreRoll commercials allow audiences to directly engage  with advertisements. Viewers will have the automatic ability to click through to sign up for events, purchase products, or request additional information.


Online distribution services allow you to create "top of the mind brand awareness" by allowing you to control who sees your video. You have the ability to target people based on their geographic location, age, gender, interests, income, spending habits, and other relevant demographic information!


Distribution Services Are More Effective Than Traditional Advertising 


Although television commercials dominated the advertising scene for years, digital video distribution is now the most effective way to advertise. For one, many viewers have ditched linear programming for the convenience of video on demand, drastically decreasing the number commercials to which they’re exposed. Others have ditched traditional television services altogether for online video programs like Netflix and Hulu.


With over 400,000 new videos uploaded everyday, online video distribution is by far the best way to communicate your message to potential customers. Video distribution platforms allow you to distribute your video throughout cyberspace in a matter of seconds. Rather than just appearing on your website and social channels, your video will play before target audiences every time they surf the web. Adding an effective "call-to-action" will generate more clicks to your video and increase the traffic to your website!


No matter how wonderful your videos are, they won’t mean much if you don’t market and distribute them effectively. At Lemonlight Media, we distribute videos to target audiences in addition to creating high-quality and affordable videos for small businesses. Together, we focus on narrative storytelling to produce cinematic images that inspire an emotional response from your audience. For more information, visit

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Topics: Marketing, Video