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Why Every Startup Needs a Team Video (and How to Create a Great One)


Consumers and employees are really one in the same -- just people, in different contexts. Both are human, which means both engage more strongly with video content than any other media. In fact, according to John Medina, a developmental molecular biologist, if humans hear a piece of information, they'll remember 10 percent of it three days later, but if they hear info and see an image, they'll remember 65 percent of the information. Video engages more senses and helps humans process information, regardless of the perspective from which they view it.

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Topics: buyer journey, team video, office team video, team culture

Eight Reasons to Add Video to Your Content Marketing Strategy



Adding video content to your marketing strategy can seem daunting - we get it! Although video is rapidly becoming the most powerful form of advertising, incorporating video takes time and money. If you’re still looking for that final nudge, here are eight reasons you need to start producing video content that compliments your marketing strategy

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Topics: marketing strategy, creating video content, video marketing strategy, video content, creating content, buyer's journey, content marketing strategy

Misconceptions in Video Marketing: a Screenplay

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Topics: Marketing, Video, business, branding, customers, clients

How to Bring Video Into Your Content Strategy

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Topics: marketing strategy, content stategy, content, strategy

Top 3 Reasons Why You Should Capture Your Next Event on Video

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Topics: Video Marketing, Video, Events, Distribution

How to Drive More Sales Through Video Marketing

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Topics: Video Marketing, business, branding, customers, consumers, webinar, sales

How to Maximize the Power of Video in Your Marketing Automation Efforts

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Topics: Marketing, Video, business, customers, marketing funnel

How to Create a Video Marketing Strategy


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Topics: Marketing, Video, social media, marketing strategy, audience, messaging, guide

20 Places to Post Your Video Now That it's Done


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Topics: Video Marketing, Marketing, Video, Content Distribution

The Corporate Videos You Need to Succeed


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Topics: Team, Video, Production, business, customers, corporate

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Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

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