By Hope Horner
You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet.
The amount of traffic generated by these ads continues to grow at an astounding rate. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. At the close of 2014, this figure was only one billion per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020.
When Facebook video ads enjoy an organic reach that is 159 percent greater than regular posts, it’s clear that video isn’t being consumed so much as devoured these days. While they certainly hold exciting potential, it’s important to avoid common mistakes that can cripple your campaign.
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