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Hope Horner

Recent Posts

Explainer videos: The Best way to tempt prospects


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Topics: Video Marketing, Marketing, business, startup, branding

How Video Can Help You Build Relationships and Trust With Your Customers

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Topics: Video Marketing, Video, Video Production, entrepreneur, business, client relationships

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.


When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.


But how about that second question?


Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.


Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.


Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Boost It or Lose It - Paid Facebook Marketing

Facebook is all pay to play, are you in the game?

To boost or not to boost, that is the question...

You may have noticed that Facebook is not at all like it used to be. Once upon a time Facebook was an online land of easy likes, views and interaction. Today, Facebook has become one of the big money machines that leave the troll under the toll bridge (so to speak) in order to cross into the land of paid marketing. If you’re not paying for daily, monthly or weekly ads, then you’re definitely noticing the decline in interaction.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Marketing, Paid Advertising

5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST

A video marketing platform has become a necessity for anyone doing business online (and to large extent offline).

Online streaming video has come a long way. Gone are the days of sparse low-resolution 240p videos. Today, online streaming video has arrived to the point where beautifully shot, high-resolution videos are becoming the norm not only for hobbyists but for businesses large and small.

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How Will a Online Video Organically Help Your Business?

Online video marketing statistics and what they mean for your business.

Choo-Choo! Have you gotten on board with the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.

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Beyond the Pre-roll Videos: Your Guide to Creating the Call-to-Action

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Why Your Business Needs a Blog

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Charlotte Broadbent: The Real Cinderella

20 Questions with Lemonlight’s Marketing Coordinator

Did you know that UK’s Princess Charlotte was actually named after one of our very own at Lemonlight Media? (At least we like to think so). Meet the original and fabulous Charlotte Broadbent - future Mrs. Josh Rosenzweig to be formal. She hails from a small northern town in England, and yes, she still has an accent. She also has an uncanny resemblance to Cinderella.

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Why Video is Crucial to Your Marketing Automation Strategy

Marketing automation is not a trend, it’s a staple. Read more to understand why marketing automation can do a lot more than “send emails”.

So, if you haven't figured this out yet, we live in a visually driven society that relies on marketing automation. We don't want to read anything; we want information spoon-fed to us. If I'm on a website looking to buy a brand-new laptop, do I want to read a technical description of it!? Of course not! I want to view pictures and watch a video featuring someone actually using and enjoying it! As a small business owner presenting your stuff to the world, you must be a professional, but you can't think like one, or you'll be driving away all your potential buyers. You have to think like them. They want their shopping experience to be easy and enjoyable. That's where a video marketing strategy comes in.

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