This blog is part of our ongoing FAQ series. Have a question about video production or marketing? Contact us and we’ll definitely make sure to get you an answer.
We know you hear us talk all of the time about how important a video is for your brand, but what does it actually take to create your perfect video? At Lemonlight, we have cultivated a specific process to not only ensure the production runs smoothly, but that you are in love with the final product!
Pre Production, filming day, and post production are the three major umbrellas of your production schedule. This process has been refined so our clients are kept informed and up to date at every stage of development.
So first, pre production! At this stage, we both understand and finalize your vision - what shots do you want in your video? What do you want emphasized? How do you want people to feel after watching you tell your story? This is your chance to share your vision with us. We want to know your goals and what you want out of this experience. Your video will be the best way for your story to be told - make sure you give us as many details as possible so we are fully understand your vision! If you aren’t sure exactly what you are looking for - no fear! That is why we have our pre-production team to guide you through the process. Through questionnaires, phone calls, and a final call sheet, we work hard to make sure we understand your goals when it comes to your video!
Now the big day has finally arrived! Our crew comes to you and captures the essence of your company through film. Whether it is a half day, or full day of filming, we make sure every perfect shot is captured, every testimonial looks and sounds great, and that your story is told to its fullest! We know you may have some questions - like what to wear! - and we’re happy to answer all of them.
Now it’s time for post production. See all of the hard work come to life on screen! Post production takes 1-4 weeks, depending on the editing queue! Our team works hard to edit your video to perfection. After all of the phone calls, notes, and questionnaires - everything finally comes to life during this stage! After a few days of editing, you can finally see your piece for review! For the next 1-2 weeks, final revisions are made, shots are polished to perfection, and all of the finishing touches are added.
And Voila! You have a gorgeous brand video that you want to share with the world. And we aren’t done yet! Lemonlight works hard to help you with distribution even after your video is finalized. We are here to help you understand what channels are the best for your video - do you want it on your website? Social media platforms? How about a Facebook ad directed specifically to your target audience? We will help you share your video with the world, and increase your revenue, clients and sales!