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How to Measure Your Advertising Results

Posted by Aurora Kaye on Mar 4, 2016 1:00:47 PM

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Now that you know what a PreRoll Ad is, you’re probably wondering how you track its success! Well, you’ve come to the right place. Here’s the simple guide to measure your commercial’s success.


Whenever someone clicks on your commercial, they will be automatically directed to your preferred landing page. Your landing page is a web page with a specific objective - it’s the next step for a potential customer that has clicked on your commercial. This page will allow prospects to translate into customers.


Lemonlight creates a UTM link, or a trackable URL, for your unique landing page. Whenever someone clicks on your commerical, their click and information is automatically recorded in our analytics program.


We provide you with your personal login to a live report that tells you everything you need to know about your commercial’s results. You will be able to see your campaign’s success in all of the following categories:


Impressions: Saw at least the first 5 seconds of your commercial.

Views: Chose to watch your commercial from beginning to end.

Clicks: Clicked on your ad to get more information right away.

Click through rate: A ratio showing how often people who see your ad end up clicking it.

View through rate: A ratio showing how often people who see your ad end up watching it from beginning to end.

 

With our easy-to-use analytics system, it is incredibly easy to measure your commercial’s results! What are you waiting for? Get started with online advertising with us!

Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution