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VIDEOS FOR YOUR BUSINESS

How to Create an Effective Crowdfunding Video for Your Startup

By Hope Horner

 

Crowdfunding is not only a popular strategy for getting a product or startup off the ground, but also an increasingly viable one.

 

New legislation lets startups raise capital from the general public. Companies can now receive up to $1 million from non-accredited investors, prompting many businesses to enter the arena and, ultimately, attract more issuers. What’s more, equity crowdfunding companies like StartEngine make the process really easy for companies to raise money on their platforms, which has led to a big expansion in the space.

 

If you want to reach and inspire the crowdfunding community, video is a great medium. In fact, campaigns that utilize video pitches garner four times more funding than those that don’t.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

4 KEYS TO CREATING THE VIDEO AD YOUR BUSINESS NEEDS

By Hope Horner

 

Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul.

 

Adobe is one of a number of big new players in the video production game, and it’s not just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and could hit $10 billion by the end of 2016. And technology conglomerate Cisco predicts streaming video will account for approximately 80 percent of internet traffic by 2019.

 

Entrepreneurs and small business owners can’t afford to ignore stats like these. These days, branded video is just as critical an asset as a company website, and perhaps even more important when it comes to reaching and engaging customers.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Why You Need to Plan Your Video Marketing Strategy in Advance

 By Hope Horner

 

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different platforms? You can!

 

The statistics don’t lie — consumers today prefer watching videos to reading text. Whether your goal is to engage prospects, attract new ones, or build trust with customers, if you’re considering an investment in video production for your business, you want to begin with the end in mind.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

Small Businesses That Dominated Video Marketing in 2016

By Hope Horner

 

If you are a small business owner, you might be excited to learn that you now have more options when it comes to posting video ads on Facebook. How does this affect your business? It means that incorporating video into your advertising campaigns can impact your 2017 digital marketing strategy in big, positive ways.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

 

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

 

But how about that second question?

 

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

 

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.

 

Read the full article here.


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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

4 Ways to Use Your Video to Drive New Customers

CONGRATS

You have your perfect video that everyone is happy with! Now use it anywhere, at any time, for any reason. Your video can pay off infinitely in a variety of ways. Now let’s think about how to utilize your final product to its full potential. Here are four easy ways to use your video to drive new customers into your business:

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Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

How to Measure Your Advertising Results

 

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Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

4 Reasons your Biz Needs Distribution

According to AdAge, “Good content or not, understanding and embracing digital distribution and marketing will prove critical to everyone.”

At Lemonlight Media, we’re here to distribute your beautiful commercial online to your target customer.

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Topics: Content Distribution

Online Distribution: The Missing Ingredient

In the words of Jonathan Perelman of BuzzFeed, “Content is king, but distribution is queen and she wears the pants.”

You have a beautiful, high-quality video featuring the most important parts of your business. It’s ready to go viral, but how do you get it discovered? The truth is, “that even amazing, blow-my-mind content -- does not find its own audience. You have to connect the two together.” The good news is - you can relax. We’ll connect them for you! 

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Topics: Content Distribution

Is Distribution As Important As Content?

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Topics: Video Marketing, Content Distribution