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HIGH-QUALITY & AFFORDABLE

VIDEOS FOR YOUR BUSINESS

4 KEYS TO CREATING THE VIDEO AD YOUR BUSINESS NEEDS

By Hope Horner

 

Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul.

 

Adobe is one of a number of big new players in the video production game, and it’s not just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and could hit $10 billion by the end of 2016. And technology conglomerate Cisco predicts streaming video will account for approximately 80 percent of internet traffic by 2019.

 

Entrepreneurs and small business owners can’t afford to ignore stats like these. These days, branded video is just as critical an asset as a company website, and perhaps even more important when it comes to reaching and engaging customers.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Why You Need to Plan Your Video Marketing Strategy in Advance

 By Hope Horner

 

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different platforms? You can!

 

The statistics don’t lie — consumers today prefer watching videos to reading text. Whether your goal is to engage prospects, attract new ones, or build trust with customers, if you’re considering an investment in video production for your business, you want to begin with the end in mind.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

Small Businesses That Dominated Video Marketing in 2016

By Hope Horner

 

If you are a small business owner, you might be excited to learn that you now have more options when it comes to posting video ads on Facebook. How does this affect your business? It means that incorporating video into your advertising campaigns can impact your 2017 digital marketing strategy in big, positive ways.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

 

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

 

But how about that second question?

 

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

 

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.

 

Read the full article here.


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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Silence Is Golden: Why Companies Are Turning to Muted Ads

By Hope Horner

 

As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be comprised of text, and Snapchat photo or video messages can run for a maximum of 10 seconds.

 

These constraints force businesses outside of the traditional advertising box to create fresh ways of delivering engaging content to potential customers. But Facebook is now ushering in a new era in advertising — the age of the silent video.

 

Read the full article on Noobpreneur.com.

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Topics: Audio, Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video

#Tagging for Success

 

If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this - #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags are trendy and entertaining (and admittedly, often overused), they can be an effective digital marketing tool when used correctly.

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Topics: Social Media Marketing, Facebook, Marketing

Best Times to Post

Everyone is a little bit different when it comes to his or her active social times. So what are the best times to post to your social media accounts? Depending on your particular brand, service or standing on social media there may be better times than others that peak for your Facebook, Pinterest, Instagram, Google+, etc. There isn’t a magical time that will be universal and guaranteed to work, however there are specific times that have been tested for companies, brands and influencers to get in on some of the social media interaction.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing

Boost It or Lose It - Paid Facebook Marketing

Facebook is all pay to play, are you in the game?

To boost or not to boost, that is the question...

You may have noticed that Facebook is not at all like it used to be. Once upon a time Facebook was an online land of easy likes, views and interaction. Today, Facebook has become one of the big money machines that leave the troll under the toll bridge (so to speak) in order to cross into the land of paid marketing. If you’re not paying for daily, monthly or weekly ads, then you’re definitely noticing the decline in interaction.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Marketing, Paid Advertising