By Hope Horner
Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul.
Adobe is one of a number of big new players in the video production game, and it’s not just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and could hit $10 billion by the end of 2016. And technology conglomerate Cisco predicts streaming video will account for approximately 80 percent of internet traffic by 2019.
Entrepreneurs and small business owners can’t afford to ignore stats like these. These days, branded video is just as critical an asset as a company website, and perhaps even more important when it comes to reaching and engaging customers.
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