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VIDEOS FOR YOUR BUSINESS

How Brands Can Capitalize on FACEBOOK'S MID-ROLL AD LAUNCH

By Hope Horner

 

If you’re on Facebook, you may have noticed advertisements kicking up in the middle of videos in your news feed.

 

With the introduction of mid-roll ads at the beginning of this year, Facebook is making a move to start monetizing its video traffic, partly for its own benefit and partly for the benefit of the publishers that supply the site with videos. The latter group gets 55 percent of all ad sales, which mirrors the split YouTube offers its publishers.

 

These ads are somewhat controversial. For advertisers, they are a very useful means of reaching a precisely calibrated audience, but the interruption of the mid-roll ad can seem a little invasive to users and content creators alike.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

3 Brands That Have Mastered High-Converting Video

By Hope Horner

 

If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using video ads over plain text in their marketing.

 

Considering how much easier it is for our brains to rapidly digest visual images than to comprehend text, this is no big surprise. Video is simply more eye-catching, which automatically improves your chances of winning potential customers’ attention. People are intrinsically drawn to moving pictures.

 

A simple video showcasing the features and real-life applications of your product can create a much stronger emotional connection to your audience than complicated diagrams or pages of written content ever could.

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Topics: Social Media Marketing, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

How to Create an Effective Crowdfunding Video for Your Startup

By Hope Horner

 

Crowdfunding is not only a popular strategy for getting a product or startup off the ground, but also an increasingly viable one.

 

New legislation lets startups raise capital from the general public. Companies can now receive up to $1 million from non-accredited investors, prompting many businesses to enter the arena and, ultimately, attract more issuers. What’s more, equity crowdfunding companies like StartEngine make the process really easy for companies to raise money on their platforms, which has led to a big expansion in the space.

 

If you want to reach and inspire the crowdfunding community, video is a great medium. In fact, campaigns that utilize video pitches garner four times more funding than those that don’t.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

4 KEYS TO CREATING THE VIDEO AD YOUR BUSINESS NEEDS

By Hope Horner

 

Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul.

 

Adobe is one of a number of big new players in the video production game, and it’s not just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and could hit $10 billion by the end of 2016. And technology conglomerate Cisco predicts streaming video will account for approximately 80 percent of internet traffic by 2019.

 

Entrepreneurs and small business owners can’t afford to ignore stats like these. These days, branded video is just as critical an asset as a company website, and perhaps even more important when it comes to reaching and engaging customers.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Why You Need to Plan Your Video Marketing Strategy in Advance

 By Hope Horner

 

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different platforms? You can!

 

The statistics don’t lie — consumers today prefer watching videos to reading text. Whether your goal is to engage prospects, attract new ones, or build trust with customers, if you’re considering an investment in video production for your business, you want to begin with the end in mind.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

Small Businesses That Dominated Video Marketing in 2016

By Hope Horner

 

If you are a small business owner, you might be excited to learn that you now have more options when it comes to posting video ads on Facebook. How does this affect your business? It means that incorporating video into your advertising campaigns can impact your 2017 digital marketing strategy in big, positive ways.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

 

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

 

But how about that second question?

 

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

 

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.

 

Read the full article here.


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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

What You See Is What You Get: Authentic Brand Videos Build Trust


 

By Hope Horner

 

You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it. The problem? Outside of your friends and family, no one knows who you are or why they should believe what you tell them about your amazing new product.

 

If it’s any comfort, your problem isn’t unique. As a three-time entrepreneur, I’ve faced this numerous times myself. Today, I help people overcome this obstacle — by harnessing the unparalleled power of video.

 

Building trust and credibility with potential buyers is absolutely critical to growing your business. While it doesn’t typically happen overnight, a well-made video can certainly kickstart the process.

  

Read the full article at HuffingtonPost.com.

 
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Topics: Social Media Marketing, Lemonlight Media, Video Marketing, Marketing, Video, Video Production

Silence Is Golden: Why Companies Are Turning to Muted Ads

By Hope Horner

 

As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be comprised of text, and Snapchat photo or video messages can run for a maximum of 10 seconds.

 

These constraints force businesses outside of the traditional advertising box to create fresh ways of delivering engaging content to potential customers. But Facebook is now ushering in a new era in advertising — the age of the silent video.

 

Read the full article on Noobpreneur.com.

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Topics: Audio, Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video

Employee Spotlight: Meet Lizzy!


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Topics: Lemonlight Media, Interview