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VIDEOS FOR YOUR BUSINESS

3 Tricks for Using Video to Highlight Your E-Commerce Company

By Hope Horner

 

While online shopping has been around for a while now, it’s starting to become the preferred way to shop in America. The trend is based on the actions of the two largest age demographics: Sixty-seven percent of Millennials would rather browse and buy online, and 56 percent of Generation Xers agree.

 

The sea change toward online shopping isn’t the only notable internet trend of 2017. Video is everywhere you look online, and it’s being consumed at an incredibly high rate. In fact, Cisco predicts that video will make up about 80 percent of all internet traffic by 2019.

 

Businesses the world over are realizing (and capitalizing on) their customers’ preferences for video and its astounding marketing power. The e-commerce space, in particular, has much to gain by jumping on the video marketing bandwagon.

 

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Topics: Social Media Marketing, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Video Production

3 Video Marketing Tips to Turn Leads Into Clients

By Hope Horner


It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way to convert those leads into sales. 

A recent Vidyard study revealed that more than 70 percent of businesses find improvements in their conversion rates when they utilize video marketing. This statistic shouldn’t be surprising, though. Compared to traditional text ads, video is a much more digestible medium for the human brain.

 

A 30-second clip can easily convey concepts that would otherwise require paragraph upon paragraph of words. To boot, video allows for this information to be presented in a much more entertaining fashion.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

3 Ways to Ensure Your Video Campaign Is a Home Run

By Hope Horner

 

Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad space or sending more emails to subscribers. We’ve all been there, wondering how to turn leads into sales and get performance metrics back on track.

 

While every company’s situation is unique, an investment in video production is proven to attract new clients, engage current clients on a deeper level, and broaden overall marketing reach.

 

Sure, good video isn’t cheap, but the power of video marketing is indisputable. Internet traffic in 2017 is expected to be 74 percent video, and it’s not hard to see why: Video is more eye-catching than text and easier for the brain to digest quickly. In fact, merely including the word “video” in email subject lines can boost the effectiveness of a campaign, with 19 percent higher open rates and 65 percent higher click-through rates. Consumers want more high-quality video, and the companies that can deliver it will win. 

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

By Hope Horner

 

You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet.

 

The amount of traffic generated by these ads continues to grow at an astounding rate. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. At the close of 2014, this figure was only one billion per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020.

 

When Facebook video ads enjoy an organic reach that is 159 percent greater than regular posts, it’s clear that video isn’t being consumed so much as devoured these days. While they certainly hold exciting potential, it’s important to avoid common mistakes that can cripple your campaign.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

3 Ways to Optimize Your Video Advertising Strategy on Facebook

By Hope Horner


Finally, you can use Facebook videos to make real money. Facebook is clearly taking video seriously as an advertising resource, as it should.

 

While Facebook videos have historically been free of advertisements, following last year’s announcement that pre-roll ads would play before videos within Facebook’s Audience Network, brands started exploring new ways to leverage video on the platform.

 

Now, Facebook videos will contain mid-roll ads, too. After a few seconds, YouTube allows users to skip ads that play before its videos, but Facebook’s mid-roll ads can be inserted into any video that’s 90 seconds in length or more. They start to play after 20 seconds, so if a viewer wants to finish the video, she'll need to sit through the mid-roll ad. With this exciting development, both the platform and content creators can fully capitalize on the boom in streaming video.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

How Brands Can Capitalize on FACEBOOK'S MID-ROLL AD LAUNCH

By Hope Horner

 

If you’re on Facebook, you may have noticed advertisements kicking up in the middle of videos in your news feed.

 

With the introduction of mid-roll ads at the beginning of this year, Facebook is making a move to start monetizing its video traffic, partly for its own benefit and partly for the benefit of the publishers that supply the site with videos. The latter group gets 55 percent of all ad sales, which mirrors the split YouTube offers its publishers.

 

These ads are somewhat controversial. For advertisers, they are a very useful means of reaching a precisely calibrated audience, but the interruption of the mid-roll ad can seem a little invasive to users and content creators alike.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

Why You Need to Plan Your Video Marketing Strategy in Advance

 By Hope Horner

 

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different platforms? You can!

 

The statistics don’t lie — consumers today prefer watching videos to reading text. Whether your goal is to engage prospects, attract new ones, or build trust with customers, if you’re considering an investment in video production for your business, you want to begin with the end in mind.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

4 Ways to Use Your Video to Drive New Customers

CONGRATS

You have your perfect video that everyone is happy with! Now use it anywhere, at any time, for any reason. Your video can pay off infinitely in a variety of ways. Now let’s think about how to utilize your final product to its full potential. Here are four easy ways to use your video to drive new customers into your business:

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Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

How to Measure Your Advertising Results

 

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Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution

Boost It or Lose It - Paid Facebook Marketing

Facebook is all pay to play, are you in the game?

To boost or not to boost, that is the question...

You may have noticed that Facebook is not at all like it used to be. Once upon a time Facebook was an online land of easy likes, views and interaction. Today, Facebook has become one of the big money machines that leave the troll under the toll bridge (so to speak) in order to cross into the land of paid marketing. If you’re not paying for daily, monthly or weekly ads, then you’re definitely noticing the decline in interaction.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Marketing, Paid Advertising

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