Video is the way to quickly grow your business. Consider these remarkable stats:
There are many forms of video that can be useful for your business - product videos, testimonials, commercials, explainers - but one way to really set yourself apart is to create a team video. This unique brand showcase is a great way to show the world who you are.
Here are five things to think about before you start filming.
By Hope Horner
While online shopping has been around for a while now, it’s starting to become the preferred way to shop in America. The trend is based on the actions of the two largest age demographics: Sixty-seven percent of Millennials would rather browse and buy online, and 56 percent of Generation Xers agree.
The sea change toward online shopping isn’t the only notable internet trend of 2017. Video is everywhere you look online, and it’s being consumed at an incredibly high rate. In fact, Cisco predicts that video will make up about 80 percent of all internet traffic by 2019.
Businesses the world over are realizing (and capitalizing on) their customers’ preferences for video and its astounding marketing power. The e-commerce space, in particular, has much to gain by jumping on the video marketing bandwagon.
By Hope Horner
It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way to convert those leads into sales.
A recent Vidyard study revealed that more than 70 percent of businesses find improvements in their conversion rates when they utilize video marketing. This statistic shouldn’t be surprising, though. Compared to traditional text ads, video is a much more digestible medium for the human brain.
A 30-second clip can easily convey concepts that would otherwise require paragraph upon paragraph of words. To boot, video allows for this information to be presented in a much more entertaining fashion.
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By Hope Horner
Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad space or sending more emails to subscribers. We’ve all been there, wondering how to turn leads into sales and get performance metrics back on track.
While every company’s situation is unique, an investment in video production is proven to attract new clients, engage current clients on a deeper level, and broaden overall marketing reach.
Sure, good video isn’t cheap, but the power of video marketing is indisputable. Internet traffic in 2017 is expected to be 74 percent video, and it’s not hard to see why: Video is more eye-catching than text and easier for the brain to digest quickly. In fact, merely including the word “video” in email subject lines can boost the effectiveness of a campaign, with 19 percent higher open rates and 65 percent higher click-through rates. Consumers want more high-quality video, and the companies that can deliver it will win.
Read the full article here.