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VIDEOS FOR YOUR BUSINESS

Short + Simple = Effective: Best Practices for Tech Video Ads

By Hope Horner

 

Videos are getting shorter and shorter, and that shouldn’t come as a surprise. If you’re like me, 10-second Snapchat videos of a friend’s pet, significant other, or dinner plate sometimes feel a tad long. If you look at television ads, most of them are in the 15-second range. While only half the length of a 30-second ad that costs twice as much to produce, those shorter spots are 75 percent as effective as longer commercials.

 

Despite the additional cost, those extra seconds can often be remarkably useful, allowing you to tell a more captivating story that goes into greater depth. Plus, 30-second videos are generally still short enough to keep the attention of most viewers — as long as they’re compelling.

 

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Video Production

Beyond Marketing: Using Video to Address Customer Concerns

By Hope Horner

 

The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive.

 

While today’s tech-savvy consumers are more empowered when it comes to finding answers to solve their own problems, they’re also more impatient with customer service than ever before. When customers run into support issues, they’re more likely to try to resolve those problems online and on their own terms than to reach out to a company over a call or email.

 

This makes good sense: Most customer service call centers have limited hours, while a company’s website is available at any time. What’s more, although people often complain that interacting with traditional phone-based customer service takes too long, the opposite side of that coin is viewed as an advantage of online self-service: They have as much time as they like to find the answers they need.

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Topics: Insider, Facebook, Lemonlight Media, Articles, Video, Uncategorized, Content Distribution, Video Production

How to Effectively Match Your Video Content to the Buyer’s Journey

By Hope Horner

 

If a picture is worth a thousand words, then video must be pushing a million. Unlike still images, video marketing has the power to not only showcase your brand’s personality and tell an authentic story, but also to call your most important viewers to action.

 

Over 70 percent of businesses report seeing better conversion rates when using video over plain text in their marketing initiatives, and about three-quarters of B2B marketers corroborate that claim, according to a Demand Metric survey.

 

However, video isn’t only effective in closing sales — it can also be used to usher down the funnel those who aren’t quite ready to purchase. By carefully considering what your video content is about and how it’s positioned, you can turn new leads into lifelong customers.

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Topics: Insider, Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

3 Brands That Have Mastered High-Converting Video

By Hope Horner

 

If you’re still ruminating on 2017 resolutions for your business, adding video to your content marketing should be at the top of your list. An overwhelming majority (70 percent) of businesses saw an improved conversion ratio using video ads over plain text in their marketing.

 

Considering how much easier it is for our brains to rapidly digest visual images than to comprehend text, this is no big surprise. Video is simply more eye-catching, which automatically improves your chances of winning potential customers’ attention. People are intrinsically drawn to moving pictures.

 

A simple video showcasing the features and real-life applications of your product can create a much stronger emotional connection to your audience than complicated diagrams or pages of written content ever could.

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Topics: Social Media Marketing, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

How to Create an Effective Crowdfunding Video for Your Startup

By Hope Horner

 

Crowdfunding is not only a popular strategy for getting a product or startup off the ground, but also an increasingly viable one.

 

New legislation lets startups raise capital from the general public. Companies can now receive up to $1 million from non-accredited investors, prompting many businesses to enter the arena and, ultimately, attract more issuers. What’s more, equity crowdfunding companies like StartEngine make the process really easy for companies to raise money on their platforms, which has led to a big expansion in the space.

 

If you want to reach and inspire the crowdfunding community, video is a great medium. In fact, campaigns that utilize video pitches garner four times more funding than those that don’t.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

4 KEYS TO CREATING THE VIDEO AD YOUR BUSINESS NEEDS

By Hope Horner

 

Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul.

 

Adobe is one of a number of big new players in the video production game, and it’s not just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and could hit $10 billion by the end of 2016. And technology conglomerate Cisco predicts streaming video will account for approximately 80 percent of internet traffic by 2019.

 

Entrepreneurs and small business owners can’t afford to ignore stats like these. These days, branded video is just as critical an asset as a company website, and perhaps even more important when it comes to reaching and engaging customers.

 

Read the full article here.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Why You Need to Plan Your Video Marketing Strategy in Advance

 By Hope Horner

 

Wouldn’t it be great if you could significantly boost your company’s marketing reach, web traffic, leads, sales, and bottom line with a single initiative that could be integrated into many different campaigns and distributed across many different platforms? You can!

 

The statistics don’t lie — consumers today prefer watching videos to reading text. Whether your goal is to engage prospects, attract new ones, or build trust with customers, if you’re considering an investment in video production for your business, you want to begin with the end in mind.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

Small Businesses That Dominated Video Marketing in 2016

By Hope Horner

 

If you are a small business owner, you might be excited to learn that you now have more options when it comes to posting video ads on Facebook. How does this affect your business? It means that incorporating video into your advertising campaigns can impact your 2017 digital marketing strategy in big, positive ways.

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Topics: Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

 

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

 

But how about that second question?

 

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

 

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.

 

Read the full article here.


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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

What You See Is What You Get: Authentic Brand Videos Build Trust


 

By Hope Horner

 

You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it. The problem? Outside of your friends and family, no one knows who you are or why they should believe what you tell them about your amazing new product.

 

If it’s any comfort, your problem isn’t unique. As a three-time entrepreneur, I’ve faced this numerous times myself. Today, I help people overcome this obstacle — by harnessing the unparalleled power of video.

 

Building trust and credibility with potential buyers is absolutely critical to growing your business. While it doesn’t typically happen overnight, a well-made video can certainly kickstart the process.

  

Read the full article at HuffingtonPost.com.

 
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Topics: Social Media Marketing, Lemonlight Media, Video Marketing, Marketing, Video, Video Production

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