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VIDEOS FOR YOUR BUSINESS

Pre-Roll Advertising: Small Businesses Do It Better

By Hope Horner

If you're not reaching consumers with video, you're probably not reaching them at all.

 

When it comes to video marketing, the question for marketers is no longer “Should I be doing this?” Now, it’s “How do I do this the right way?” According to Syndacast, almost three-fourths of internet traffic in 2017 will be video. This means that if you’re not reaching consumers with video, you’re probably not reaching them at all.

 

But how about that second question?

 

Right now, video marketing starts with pre-roll. Advertisers favor pre-roll ads three times as much as the next most preferred video format. That makes sense because consumers seem to like them, too. Three out of four people will watch a short ad, from start to finish, that runs before their video.

 

Pre-roll ads on their own are pretty efficient, but when you combine them with hyperlocal targeting, you can reach marketing nirvana.

 

Read the full article here.


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Topics: Social Media Marketing, Facebook, Lemonlight Media, Articles, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

What You See Is What You Get: Authentic Brand Videos Build Trust


 

By Hope Horner

 

You were once an entrepreneur with a great idea. Then, you took that giant leap and turned your great idea into a tangible product or service. Now you want people to pay for it. The problem? Outside of your friends and family, no one knows who you are or why they should believe what you tell them about your amazing new product.

 

If it’s any comfort, your problem isn’t unique. As a three-time entrepreneur, I’ve faced this numerous times myself. Today, I help people overcome this obstacle — by harnessing the unparalleled power of video.

 

Building trust and credibility with potential buyers is absolutely critical to growing your business. While it doesn’t typically happen overnight, a well-made video can certainly kickstart the process.

  

Read the full article at HuffingtonPost.com.

 
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Topics: Social Media Marketing, Lemonlight Media, Video Marketing, Marketing, Video, Video Production

4 Ways to Use Your Video to Drive New Customers

CONGRATS

You have your perfect video that everyone is happy with! Now use it anywhere, at any time, for any reason. Your video can pay off infinitely in a variety of ways. Now let’s think about how to utilize your final product to its full potential. Here are four easy ways to use your video to drive new customers into your business:

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Topics: Lemonlight Media, Video Marketing, Marketing, Paid Advertising, Video, Content Distribution, Production, Video Production

A Few Ideas to Get People at Your Establishment the Day of Your Production!

 

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Topics: Lemonlight Media, Video Marketing, Marketing, Video, Production, Video Production

What to Wear (And Not to Wear!) During Your Production

You are preparing for your big on-screen introduction to the world. You look in the mirror, and an important question pops into your head, "What should I wear on camera?" Believe it or not, what you wear on camera is very important, and there are certain rules that you should follow when establishing wardrobe choices for your video shoot. Check out our tips and tricks below!

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Topics: Lemonlight Media, Video Marketing, Marketing, Video, Production, Video Production