Blog Banner



5 Best Crowdfunding Platforms to Fund Your Dream


Read More

Topics: equity crowdfunding, video content, crowdfunding

Why a Product Video for Your Ecommerce Company is Necessary


Picture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of the cost of the competition, but it’s from a brand you don’t know. Besides looking up reviews, how else can you learn more about the product and brand before making your purchase? It’s not a quiz, but if you picked answer A: watch a product video to see the e-bike in action and get a better sense of its features, ding ding ding! You’re correct!

Read More

Topics: Video Production, startup, online marketing



When it comes to distributing your brand's message, video is an invaluable tool. Video tells a more captivating story about your business, drawing customers in with an engaging and highly informative experience. According to Wyzowl, 97 percent of businesses found that an explainer video increased user comprehension.

Read More

Topics: Social Media Marketing, Marketing, Video, Advertising

Why Every Startup Needs a Team Video (and How to Create a Great One)


Consumers and employees are really one in the same -- just people, in different contexts. Both are human, which means both engage more strongly with video content than any other media. In fact, according to John Medina, a developmental molecular biologist, if humans hear a piece of information, they'll remember 10 percent of it three days later, but if they hear info and see an image, they'll remember 65 percent of the information. Video engages more senses and helps humans process information, regardless of the perspective from which they view it.

Read More

Topics: buyer journey, team video, office team video, team culture

Eight Reasons to Add Video to Your Content Marketing Strategy



Adding video content to your marketing strategy can seem daunting - we get it! Although video is rapidly becoming the most powerful form of advertising, incorporating video takes time and money. If you’re still looking for that final nudge, here are eight reasons you need to start producing video content that compliments your marketing strategy

Read More

Topics: marketing strategy, creating video content, video marketing strategy, video content, creating content, buyer's journey, content marketing strategy

Misconceptions in Video Marketing: a Screenplay

Read More

Topics: Marketing, Video, business, branding, customers, clients

How to Bring Video Into Your Content Strategy

Read More

Topics: marketing strategy, content stategy, content, strategy

Top 3 Reasons Why You Should Capture Your Next Event on Video

Read More

Topics: Video Marketing, Video, Events, Distribution

How to Drive More Sales Through Video Marketing

Read More

Topics: Video Marketing, business, branding, customers, consumers, webinar, sales

How to Maximize the Power of Video in Your Marketing Automation Efforts

Read More

Topics: Marketing, Video, business, customers, marketing funnel

Subscribe to Email Updates

About this Blog

Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

Recent Posts