You most likely checked your Facebook, Instagram, or Twitter shortly before reading this...right?Social media lives in the center of all web traffic. If everyone’s on it, your business should be too!
Here are four (of the many) reasons your business needs social media...
Don’t be left out! Over 75% of Internet users use social media. When someone looks up your business, your brand’s social presence should be one of the first things they see.
Engage your tribe. Provide consistent compelling content for your audience! Forbes mentions that Instagram is particularly valuable because social media users want to see brands posting visual content. Social media allows you to maintain a positive image of your brand across multiple platforms.
Increase traffic. Social media posts lead your audience to your website. Potential customers are much more likely to engage with your brand if they are being directed to your website. According to Shareaholic social media drove over 31% of traffic to sites. That’s a big opportunity you can’t afford to miss.
Generate leads. Social videos are especially key. People are constantly watching videos on social media networks. Why shouldn’t it be your brand’s video? According the ReelSEO, the number of video posts per person has increased 75% globally and 94% in the U.S. in the last year alone. Not only are 5-15 second social videos quick, but they give a better idea of the brand. IDG found that people are 44% more likely to buy a product after seeing a social media video!
So there you have it. Four of the countless reasons that your business needs social media. If you’re not convinced yet - check out these three awesome social media packages we offer!
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