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5 Reasons Why a Video Marketing Platform is a New B2B Marketing MUST

Posted by Hope Horner on Jul 24, 2015 5:44:20 AM

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A video marketing platform has become a necessity for anyone doing business online (and to large extent offline).

Online streaming video has come a long way. Gone are the days of sparse low-resolution 240p videos. Today, online streaming video has arrived to the point where beautifully shot, high-resolution videos are becoming the norm not only for hobbyists but for businesses large and small.

When it comes to Business-to-business (B2B) Marketing, the majority of B2B buyers and researchers watch videos before coming to a final buying decision! Video has a larger impact than flashy landing pages, blogs or white papers. Because of this, more and more businesses produce multiple videos per year.

Here are a few more video marketing statistics that you should know:

  • Over 100 million people watch online videos every day. Youtube, being the largest streaming site, is also the second most popular search engine in the world.
  • 90% of online shoppers say that video helps them make buying decisions.
  • Forbes Insight noted that 59% of executives would rather watch a video than read text.
  • According to automated email marketing provider Eloqua, video in introductory emails reduced subscriber opt-outs by 75%

 

A video marketing platform has become a necessity for anyone doing business online (and to large extent offline). The following are 5 reason why your B2B Marketing will benefit from investing in video content:

 

  1. Video Marketing Improves Hosting, Management and Distribution

Managing video content on Youtube can become difficult to manage and all too often Youtube blocks B2B content. A video marketing platform solves any and all issues by providing valuable tools for managing videos across multiple channels.

 

  1. Video Drives Engagement, Conversion and Optimization

Optimizing video content is easier than ever with the myriad of interactive elements available for B2B Marketing - from A/B testing splash screen to calls-to-action and email gates.

 

  1. Helps Measure Results

Marketing teams often track pageviews, white paper downloads, and form submissions but often turn a blind eye to video. This is unfortunate because with video analytics you can track just about everything about video viewing: not only video views but viewer identification, viewer activity, and how long viewers watch a video for. Most importantly, you will know how often viewers convert to leads!

 

  1. Enables Sales and Generates Leads

By integrating with marketing and sales technologies like marketing automation platforms(MAP) or customer relationship management software(CRM), you can use all the video analytics data to gain valuable insights about your customer base.

 

  1. Provides Valuable Insights

With all the above data, it is easier than ever for B2B marketers to make speedy decisions for a positive ROI. Hundreds of thousands of dollars are floating out there that can be funneled into the pipeline.

A video-marketing platform isn't just a good strategy; at this point it is a requirement for B2B marketers. If you haven't started with a video-marketing platform, then Lemonlight Media can help you.

Lemonlight Media is a video production and marketing company that strives for creativity and professionalism in video production to inspire an emotional response from your audience.

So don't wait, schedule your free creative call today!

 

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