Here at Lemonlight, we’ve known for awhile that online video is the largest single source of web traffic - but did you know that by 2020, internet video will account for 79% of all global internet traffic? That’s… well... A LOT of traffic driven by video. So where does all of that video traffic go? And more importantly, when you make a video for your business, how do you tap into that traffic?
By posting and distributing your video content across the right video distribution channels, of course! Knowing where and how to distribute your video content can exponentially grow your business. The key is choosing a distribution channel that can help you reach the right audience.
We have created an exciting eBook to educate you on everything you need to know about the top distribution channels for your video content.
In this eBook, you will learn where to distribute your videos based on your target market and company’s goals. It also illustrates the best optimization formats to use for each channel, ensuring that your video content will reach the maximum amount of people.
For example, you can feature a team video on your about us page or a product video on your e-commerce pages. Hiring new team members? Include a recruiting video on your careers page. Anywhere you add videos, you can safely bet that the engagement rate and session duration on that page will increase, which can ultimately lead to more sales.
It isn’t enough to “post it” and hope they come - you need to host it, post it, link it, share it, pitch it, promote it, and advertise the holy heck out of it if you want to get the most out of your video content.
Download our free eBook, “8 Ways to Effectively Distribute Your Video Content” to learn how to activate, execute, and distribute your video content effectively.
By learning the ins and outs of what social channels are best for what types of content, what paid advertising to utilize when, and learning under-utilized avenues like niche forums, you can master the art of distribution and share your video content near and far.