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Hope Horner

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5 Best Crowdfunding Platforms to Fund Your Dream


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Topics: equity crowdfunding, video content, crowdfunding

Why a Product Video for Your Ecommerce Company is Necessary


Picture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of the cost of the competition, but it’s from a brand you don’t know. Besides looking up reviews, how else can you learn more about the product and brand before making your purchase? It’s not a quiz, but if you picked answer A: watch a product video to see the e-bike in action and get a better sense of its features, ding ding ding! You’re correct!

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Topics: Video Production, startup, online marketing

Why Every Startup Needs a Team Video (and How to Create a Great One)


Consumers and employees are really one in the same -- just people, in different contexts. Both are human, which means both engage more strongly with video content than any other media. In fact, according to John Medina, a developmental molecular biologist, if humans hear a piece of information, they'll remember 10 percent of it three days later, but if they hear info and see an image, they'll remember 65 percent of the information. Video engages more senses and helps humans process information, regardless of the perspective from which they view it.

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Topics: buyer journey, team video, office team video, team culture

Do You Ever Feel More Like a Human 'Doing' Than a Human 'Being'?

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Topics: entrepreneur, business, entrepreneurship, life, balance

How Many 'Hats' Have You Tried on at Your Company?

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Topics: Team, entrepreneur, business, entrepreneurship, leadership

The Top 10 Reasons Your Business Needs a Video


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Topics: Video Marketing, Marketing, Video Production, business

Vertical Is the New Black: 3 Aspects of an Effective Vertical Video


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Topics: Video, Vertical Video, social media video, digital media, digital marketing, social media

Great video marketing starts with the script!


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Topics: Video Marketing, Marketing, Production, Video Production

Video + Marketing = Video Marketing?



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Topics: Social Media Marketing, Video Marketing, Marketing, Video, business

3 tips for starting a company in an unfamiliar industry


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Topics: entrepreneur, business, startup, entrepreneurship, industry

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Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

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