Your videos are finally finished... now what? No matter how wonderful, engaging, or informative your videos are, they won’t mean much if no one else has the opportunity to see them. After all the time, energy, and money spent on perfecting your video, it’s in your best interest to disseminate your video to as many people as possible.Read More
If you’ve spent any time on social media over the past few years, you’ve seen people “hashtag” (#) words, phrases, and acronyms. They may have looked something like this - #tbt #WCW #love #photooftheday #motivationalmonday. While hashtags are trendy and entertaining (and admittedly, often overused), they can be an effective digital marketing tool when used correctly.Read More
We’ve all seen commercials on television. One second, you’re watching your favorite drama, sitcom, or sporting event, and the next, you’re singing along to that annoying pizza commercial jingle, while simultaneously contemplating ordering pizza for dinner. If you flip the channel to Nickelodeon, you may notice the commercials look slightly different - bring on the action figures, barbies, and ring pop advertisements!
Distribution Services Essentially Turn Your Videos Into PreRoll Commercials.
Just like a traditional television commercial, PreRoll commercials run directly in front of target audiences and relevant content online. Unlike traditional commercials, however, PreRoll commercials allow audiences to directly engage with advertisements. Viewers will have the automatic ability to click through to sign up for events, purchase products, or request additional information.
Online distribution services allow you to create "top of the mind brand awareness" by allowing you to control who sees your video. You have the ability to target people based on their geographic location, age, gender, interests, income, spending habits, and other relevant demographic information!
Distribution Services Are More Effective Than Traditional Advertising
Although television commercials dominated the advertising scene for years, digital video distribution is now the most effective way to advertise. For one, many viewers have ditched linear programming for the convenience of video on demand, drastically decreasing the number commercials to which they’re exposed. Others have ditched traditional television services altogether for online video programs like Netflix and Hulu.
With over 400,000 new videos uploaded everyday, online video distribution is by far the best way to communicate your message to potential customers. Video distribution platforms allow you to distribute your video throughout cyberspace in a matter of seconds. Rather than just appearing on your website and social channels, your video will play before target audiences every time they surf the web. Adding an effective "call-to-action" will generate more clicks to your video and increase the traffic to your website!
No matter how wonderful your videos are, they won’t mean much if you don’t market and distribute them effectively. At Lemonlight Media, we distribute videos to target audiences in addition to creating high-quality and affordable videos for small businesses. Together, we focus on narrative storytelling to produce cinematic images that inspire an emotional response from your audience. For more information, visit http://www.lemonlight.com/
Topics: Video Marketing
An effective advertising campaign is incomplete without a great landing page. A “landing page” is any website or page that an online visitor arrives at or “lands” on. When discussing landing pages in the context of digital advertising, it’s more common to refer to a landing page as being a standalone page distinct from your main website that has been designed for a single focused objective.
Landing pages generally have one of three objectives - to get people to purchase a product or sign up for a particular event, to collect information that enables you to remarket to people in the future, or to “warm up” potential customers and clients to products/services you are trying to sell.
A “conversion” takes place when the people who visit your landing page complete the task you want them to complete, whether that means buying a product, signing up for a class, or simply requesting additional information. We’ve put together 5 essential elements of for a highly converting landing page:
1. Grab Your Visitor’s Attention - The average human attention span is 8 seconds. If your page is not aesthetically friendly and easy to navigate, your visitors will quickly lose interest.
2. Keep it Clean and Simple - Create a clean page with obvious, natural navigation. Your page should provide necessary and convincing information, but nothing extra. The fewer the distractions, the better!
3. Collect Information (But Not Too Much) - As an online marketer, you want to collect as much data as you can. However, it is important to remember that when asking for information, less is more! Ask visitors to fill out as few form fields as possible.
4. Offer Something Valuable - Anything you offer on your page should be clearly stated, and should be something valuable to your visitors. Effective examples include a product, an event sign-up, a discount, a free e-book, a free consultation, or an opportunity to request additional information.
5. Include a Clear Call to Action - A “call to action” asks the visitor to do something specific, such as “click here”, “register now.” or “request more information’, and is generally displayed in the form of a button or link.
On the landing page below, it is immediately clear what visitors are supposed to do -complete the form to take advantage of the offer.
At Lemonlight, we create one to two minute videos that capture the heart of your business and inspire your audience. You can place these videos on your website, social media channels, and in your remarketing and email marketing campaigns to instantly increase your conversion rates. Contact us today to get started!