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How to Create a Video Marketing Strategy

Posted by Rachel Carmichael on Oct 5, 2017 3:18:22 PM


 Click here to download a free, one page video guide just for you! Download now!


Easy One-Page Video Marketing Strategy

You know you need to make videos for your business, but deciding what videos to make and what to do with them after you’ve created them can be a little trickier. We’ve created an easy one-page video marketing strategy template to help guide you through the process.

Read through the main questions to ask below, then download the guide and get planning!

Who is your audience?

This is the most important question to ask yourself. Who is this video for? Most businesses have more than one target audience. That said, your answer also shouldn’t be “everyone.”

For example, let’s say you sell socks. Pretty much everyone wears socks, so you might be tempted to say your audience is everyone. But you probably have socks that are designed specifically to be worn by women in revealing shoes, socks for the guy who wears a suit everyday but wants to show personality, and some quirky socks for the teen that wants to stand out. You shouldn’t create one video to cover all of them, and your marketing strategy wouldn’t be the same for each.

Take the time to think through each segment, and jot down demographics for each one:

  • Are they male, female, or do they identify as something in between?
  • What is their job title and/or what are their pain points?
  • How old are they?

What message do you want to get across?

“Buy my stuff” isn’t sufficient messaging. Think of 1-3 points that you want the viewer to walk away with.

  • What exactly are you selling? Is it a specific product/service or are you selling your entire line?
  • What problem are you solving for your customer?
  • Why is your product unique and/or better than the competition?
  • What do you want the call to action to be? (Call us, visit our website, etc.)

Where do you wantto reach these people online?

Where will you place the video when it’s finished? Consider options like social channels (Facebook, Instagram, Snapchat, Pinterest, Reddit, YouTube), your website, and television

This will help you decide the length and tone of your video. For example, a video that you plan to use on social media should be short and flashier (no talking heads). A video that lives on your website may be longer and more technical.

How will you distribute this video?

This may seem like a repeat of the last question, but it’s not. Say you want to create a video for social media. You have many options for distribution. You can simply place it on your page, you could boost the post, or you could use it in an ad. Or perhaps you want to use an influencer to share it on their channel to increase your reach.

Content is king, but distribution is queen.  

Download this simple one-pager to help guide you through your video marketing strategy.

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Topics: Marketing, Video, social media, marketing strategy, audience, messaging, guide

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