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Great video marketing starts with the script!

Posted by Hope Horner on Jul 25, 2017 12:16:03 PM



If your video marketing script does not make sense on paper, it will make even less sense on camera. You need a great foundation in order to successfully tell a convincing story. Here are the top seven tips from Lemonlight Media to help you formulate a killer brand video script!

1 - Say Stuff, then Shush!

Your script should be no longer than eight minutes, and you should expect the casual viewer to view no more than four of those minutes.

2 - Get to the Point, Man!

In order to be successful with video marketing, your main point should be within the first half minute of your content.

3 - Authenticity is the Key!

With video marketing, using second person (you, you, you, dangit, you) is scientifically proven to engage your audience more. Tell your audience what you can do for them, and do not brag about your own accomplishments!

4 - Remember What Will Smith Taught You!

Will Smith popularized a little-known fact about communication in his love story movie "Hitch." One of the memorable lines in that movie was based on the scientific fact that 90% of communication comes from tone, not the actual words that are spoken. Create a mental picture of your target market and imagine how they would like you speak to them, then do it!

5 - Tell Your Unique Story!

Facts and statistics are only good in a presentation if they add to an entertaining story!

6 - Make Them Laugh, but Not Too Much!

The right amount of humor loosens up your audience and engages them with more content. However, you are not trying to be Louis C.K.!

7 - Slow and Steady Wins the Race!

We have actually quantified the most effective speed for your dialogue. Thank us later; for now, just time yourself so that you speak between 125 and 150 words a minute!


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Topics: Video Marketing, Marketing, Production, Video Production

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