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How Video Storytelling Can Give Your Business a Competitive Advantage

Posted by Kiara Imani Williams on Apr 14, 2016 4:42:45 PM

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When we think about storytelling, we often think about fairytales and bedtime stories. However, storytelling has always had the unique ability to connect people on a personal level. For businesses, these personal connections can be used to set yourself apart from the competition. A compelling story can attract your ideal customers and engage them in a way that drives the growth of your business.


Storytelling itself has tremendous staying power. Think back to your childhood. You probably have a handful of stories about your friends, family, school days, and special experiences that you can recall quickly. Telling stories via video is not only the most effective way to disseminate your story to large masses of people at one time, but it exponentially increases the chances that your story will be remembered. According to Brainshark, the information retained in one minute of online video is equal to 1.8 million written words.


Here are a few things video storytelling can do for your business:


Video Storytelling Will Make People Remember You. It’s much easier to remember a story than a list of facts and assurances, and it’s even more memorable when combined with the power of video imagery. Creating a story will keep your company at the forefront of your customer’s minds, even in the face of competition.


Video Storytelling Will Create Brand Loyalty. Stories pull us in and create long-lasting impressions. Think about your favorite television show or the last book you read and couldn’t put down. Don’t worry — your brand’s story doesn’t have to be a long epic narrative to get people’s attention. Just think about the basic elements of any story (characters, plot, conflict, dialogue) and how they fit into your business. This will earn your business a place in the heart of every customer.


Video Storytelling Can Provide Valuable Information to Your Customers. In addition to entertaining your customers, stories have the power to educate and explain. Your customers are more likely to remember factual information when expressed within the context of a memorable story.



If your business has not yet capitalized on video storytelling, contact Lemonlight Media today! We create 1-2 minute videos that capture the heart of your business and inspire your audience. You can place these videos on your website, social media channels, and in your email marketing campaigns to instantly increase your conversion rates.

Topics: Video

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