Online video marketing statistics and what they mean for your business.
Choo-Choo! Have you gotten on board with the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget.
Here are some stats about online videos that will make you stand up and take a look:
"Videos increase organic traffic from search engines by 157%" - Marketing Sherpa
"Retail site visitors who view video stay two minutes longer on average and are 84% more likely to purchase than other site visitors." - Comscore
According to Forbes, 59% of executives would rather watch video than read text.
72% of B2B buyers and researchers are watching online videos to help them make their buying decisions. This doesn’t mean that people are watching snippets here and there - nearly half of them watch at least 30 minutes of content, according to Google research.
If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet? There’s nothing to lose and about 403% more profit just waiting for you. The relationship between you and your customers is vital to the success of your business, which is why we at Lemonlight Media craft videos with the goal of bringing you together. We know just how much difference the perfect video makes.