Online video is the future of the Internet. It’s no secret - people are spending more time than ever on social media. 78% of people watch online videos every week, and 55% watch every day! Because of this, it’s important that your digital marketing strategy includes video.
Here at Lemonlight, we offer social media videos - short videos optimized to capture your brand’s essence and engage your audience! This month, we’re offering four FREE social media videos with the purchase of any of our production packages! Still not convinced? We’ve put together a list of 4 reasons why your business needs social media videos!
1. Reach People Where They Are - How many people walk into your store every day? How many people visit your website? Hundreds? Thousands? What if I told you that your small business had the potential to reach millions of people? There are 2.3 billion active social media users! Social media videos are the best way to reach potential clients and customers where they are.
2. Increased Traffic - There’s nothing more captivating than a video! According to a study published by HubSpot, video content is more likely than any other media to go viral on Facebook! In the study, statistics show that video is shared 12 times more than both links and text posts combined.
3. Higher Conversion Rates . According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product or service once they see an accompanying video. If you’re looking to grow your business, social media videos are a great place to start!
4, Video is Processed Quickly - Creating a lasting impression can be a challenge, especially in today’s crowded social media landscape. Attention spans are now shorter than ever, so it’s imperative that your business finds a way to be creative and engaging with your social marketing efforts. Visual content is processed up to 12,000 times faster than text, giving businesses that use video a strong advantage!