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The Numbers Game- Video Marketing in Los Angeles

Posted by Hope Horner on Oct 24, 2014 9:07:29 AM

Here at Lemonlight, we love video marketing. But do you know what else we love? Numbers.

More specifically, numbers that show how great video marketing is. Below is a round-up of great and useful information you should know about video marketing and how your business can benefit from it.

For example, 15, 33, 45, and 40. These are some pretty great ones. They refer to the 15% better recall, 33% better brand recall, 45% better message recall, and 40% increased likability that online videos provide, as opposed to more traditional advertising forms.

Or try 74 on for size. Videos increase the viewer’s understanding of your message by 74%.

Or how about a little one, like 4.2? This one’s small, but it packs a punch. It refers to the increase in reach that the same amount of marketing dollars can get when spent instead on online video. Talk about getting your money to work harder!

But yeah, yeah, we know. Sure, maybe more people will be seeing your video--does this really help you?

Well, let’s ask the numbers.

Let’s start with 65. That’s the percentage of people who visit the marketer’s website after watching their video.

Next up is 46--the percentage who, after watching the video, take action. That action could be asking for more information (26%), visit the originating company (15%), or purchase the product (12%).

Want more? We’re more than happy to oblige. Let’s supersize these next numbers: 200 and 300. Percent. That’s the increase in click-through rates for email campaigns with video, as opposed to without. Then there’s 75, the percent decrease of subscriber opt-outs, and 51, the percent increase in subscriber-to-lead conversion rates.

Oof. That’s a lot of numbers. But bear with me, because I have just one more for you.

 

1. That’s the number of minutes it takes to start your own video marketing campaign and watch your business’ numbers grow beautifully. One minute. Just click here and schedule a free consultation today!

 

Statistics sources:

http://marketing.btrll.com/research/reports/agency_survey/us/2013/US_Agency_Survey_2013_3.pdf

http://www.videobrewery.com/blog/over-30-stats-on-why-you-need-online-video

http://www.quicksprout.com/2013/11/27/if-a-picture-says-1000-words-than-video-is-priceless/

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