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The Top 10 Reasons Your Business Needs a Video

Posted by Hope Horner on Aug 31, 2017 11:26:20 AM



If you want to reach people today, you have to deliver your message in a way that's fun, informative and visually interesting. Video reaches people in a way no other medium can. Let’s look at the top ten reasons why you need a video to promote your business, product or website.

1. Video is Educational

If you want to teach people something, videos are your best tool. With videos, you can explain, educate and entertain all at once. If your business has a physical location, you can show it. If you have a physical product, you can demonstrate its features.

2. Videos Are Easy to Share

What could a viral video do for your business? With today’s technology, videos are very easy to share. Whether people see your video on your blog or on YouTube, they can share it to Facebook, Twitter and other social networks.

3. Videos Rank Well in Search Engines

It's not enough to publish something online -people have to be able to find it! Google and other search engines consider videos to be highly relevant, making them easier to rank than articles or plain blog posts. When you have an optimized video, your customers will be able to find it on Google.

4. Your Competitors Are Using Video

Your competition is using video, so you should be as well. You can check this out by looking on their websites. Creating your own great video will help you stay a step ahead of the other guys.

5. Video is Popular

Everyone loves video nowadays. That’s why YouTube alone has billions of views per day. This makes video a natural way to reach your audience.

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6. Videos are Mobile Friendly

See all those people everywhere on their tablets and smartphones? Many of them are watching videos! Research shows that more shoppers and customers are using mobile devices to browse and make purchases. Videos are the best way to reach your expanding mobile audience.

7. Video is Cost Effective

You want a promotional strategy that's affordable as well as effective. Nowadays, you don’t need a huge budget to launch a professional video marketing campaign. Once your video is created, it can be shared on multiple platforms, including your own website, YouTube and other video sharing sites.

8. Adds a Personal Touch

With video, you have a chance to get personal and introduce yourself. Not everyone wants to appear in their own videos, and you don’t have to. However, it can be helpful to show people a face and voice for your business.

9. Videos Are Permenant

Once your video is online, it's there forever. People searching for relevant terms can find your video months or even years from now. That’s why making a video is such a great investment in the future of your business.

10. Results are Measurable

How can you be sure that your business strategies are really working? The only way to know is to measure your results. With today’s analytics tools, it’s easy to track the effectiveness of your videos. You can see how many view you get and how many people take action after seeing your video.

When you’re ready to get started, just contact us by phone or email and we can help you produce and distribute the perfect video for your business!

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Topics: Video Marketing, Marketing, Video Production, business

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Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

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