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Beyond Marketing: Using Video to Address Customer Concerns

By Hope Horner


The meteoric rise in the use of self-service options goes beyond a hatred of mind-numbing hold music. In fact, 75 percent of customers find the convenience of self-service attractive.


While today’s tech-savvy consumers are more empowered when it comes to finding answers to solve their own problems, they’re also more impatient with customer service than ever before. When customers run into support issues, they’re more likely to try to resolve those problems online and on their own terms than to reach out to a company over a call or email.


This makes good sense: Most customer service call centers have limited hours, while a company’s website is available at any time. What’s more, although people often complain that interacting with traditional phone-based customer service takes too long, the opposite side of that coin is viewed as an advantage of online self-service: They have as much time as they like to find the answers they need.

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Topics: Insider, Facebook, Lemonlight Media, Articles, Video, Uncategorized, Content Distribution, Video Production

How to Effectively Match Your Video Content to the Buyer’s Journey

By Hope Horner


If a picture is worth a thousand words, then video must be pushing a million. Unlike still images, video marketing has the power to not only showcase your brand’s personality and tell an authentic story, but also to call your most important viewers to action.


Over 70 percent of businesses report seeing better conversion rates when using video over plain text in their marketing initiatives, and about three-quarters of B2B marketers corroborate that claim, according to a Demand Metric survey.


However, video isn’t only effective in closing sales — it can also be used to usher down the funnel those who aren’t quite ready to purchase. By carefully considering what your video content is about and how it’s positioned, you can turn new leads into lifelong customers.

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Topics: Insider, Social Media Marketing, Facebook, Lemonlight Media, Video Marketing, Marketing, Video, Content Distribution, Production, Video Production

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