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Why Every Startup Needs a Team Video (and How to Create a Great One)


Consumers and employees are really one in the same -- just people, in different contexts. Both are human, which means both engage more strongly with video content than any other media. In fact, according to John Medina, a developmental molecular biologist, if humans hear a piece of information, they'll remember 10 percent of it three days later, but if they hear info and see an image, they'll remember 65 percent of the information. Video engages more senses and helps humans process information, regardless of the perspective from which they view it.

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Topics: buyer journey, team video, office team video, team culture

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