By Hope Horner
As they have over the last decade, social media platforms are still redefining and reinventing advertising requirements. Twitter limits content to 140 characters, Facebook allows only 20 percent or less of the image field on its display ads to be comprised of text, and Snapchat photo or video messages can run for a maximum of 10 seconds.
These constraints force businesses outside of the traditional advertising box to create fresh ways of delivering engaging content to potential customers. But Facebook is now ushering in a new era in advertising — the age of the silent video.