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The Explainer Video - Explained


If you find yourself in the market for learning about a new product you recently heard about, you’re in luck - there’s probably a video for that. Most companies nowadays have plenty of information about their services available for you once you visit their website, but one of the most popular ways to relay this information to prospective customers is through an explainer video.

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Topics: video content, explainer video

5 Best Crowdfunding Platforms to Fund Your Dream


If you spend enough time on a social media network like Facebook or Twitter, odds are you’ll run into someone’s fundraising campaign. Among the GoFundMe’s and cause-oriented platforms, you’ve probably come across an aspiring entrepreneur launching a “revolutionary new product” with an Indiegogo or Kickstarter campaign. That person might have even been you!


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Topics: equity crowdfunding, video content, crowdfunding

Eight Reasons to Add Video to Your Content Marketing Strategy



Adding video content to your marketing strategy can seem daunting - we get it! Although video is rapidly becoming the most powerful form of advertising, incorporating video takes time and money. If you’re still looking for that final nudge, here are eight reasons you need to start producing video content that compliments your marketing strategy

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Topics: marketing strategy, creating video content, video marketing strategy, video content, creating content, buyer's journey, content marketing strategy

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Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

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