Picture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of the cost of the competition, but it’s from a brand you don’t know. Besides looking up reviews, how else can you learn more about the product and brand before making your purchase? It’s not a quiz, but if you picked answer A: watch a product video to see the e-bike in action and get a better sense of its features, ding ding ding! You’re correct!
Video is the way to quickly grow your business. Consider these remarkable stats:
- Marketers who use video grow revenue 49% faster than non-video users.
- Social video generates 1200% more shares than text and images combined.
- Video drives a 157% increase in organic traffic from SERPs.
- Video on a landing page can increase conversions by 80% or more.
There are many forms of video that can be useful for your business - product videos, testimonials, commercials, explainers - but one way to really set yourself apart is to create a team video. This unique brand showcase is a great way to show the world who you are.
Here are five things to think about before you start filming.
Social Media Marketing,