Blog Banner



What Kind of Video Do I Need For My Business?

Posted by Rachel Carmichael on Sep 7, 2017 11:34:53 AM


This blog is part of our ongoing FAQ series. Have a question? Submit here and we will answer it! You never know, you may also get featured! 



You know you need a video for your business. But what kind of video is best? The answer depends on what you’re trying to accomplish. Below are a few options to get you started.

Brand Video

Goal: Engagement with your brand

Stand out from the crowd by creating a 1-2 minute video that gives an overview of your brand. This gives viewers a look into who you are, what you do, and why they should care. Consider interviewing key staff and sharing customer testimonials.


Goal: Getting new customers

Use this video to show potential customers what problem your product or service solves and how you do it better and/or differently than your competitors. Commercials are best kept to under 30 seconds.

New Call-to-action

Product Video

Goal: Demonstrating your product or services

Highlight specific products or services with a video! This is great choice especially when launching a new product or when you have a difficult to understand product like a complex tech solution.


Social Media Video

Goal: Keeping your brand top of mind

Posting 15 second videos on your favorite social media channels is a good way to get in front of your customers on a regular basis. You can share text and image posts as well, but video traditionally gets higher engagement.

Still not sure?

We suggest starting with a brand video. They are quickly becoming “the new website” and are the perfect way to get people interested in your company.

If you’d like to talk it over with an expert, schedule a call with one of our producers to get clarity on what kind of video makes sense for your business.

New Call-to-action

Topics: Marketing, Video, business, branding, social media, commercials

Subscribe to Email Updates

About this Blog

Welcome to the Lemonlight Blog where you will receive all kinds of insider information on video production and marketing, distribution, and social media. Make sure to subscribe so that you're always in the loop!

Recent Posts