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Why Your Business Needs a Blog

Posted by Hope Horner on Jul 13, 2015 9:06:41 AM

Raise your hand if you want more website visitors. Yeah, me too. Read below for great reasons you need a blog for your business, STAT.

Even in 2015, it is all too common to see the usual boring business websites with featured products, reviews, pictures, and maybe some text describing the company. That's all quite boring, and it does nothing to really attract people. Your business needs something with more pizazz! A business video is a great start, because it really gives you an extra personal touch that lets you build a connection to the audience. That audience will, ideally, become your customers. Nothing is more important that making sure your customers feel valued. The best way to do that is to build as personal a relationship with them as you can. Business videos are excellent for this because they are much more attention grabbing and dynamic than images, so they evince a better response from the viewers. It's really a much better way to get your message out than images or text.


Of course, an online video on its own is not enough to convince people to buy from you. That's where the blog comes in. There's many reasons that blogs are superior to just about any other format.


It helps drive traffic to your website.

First of all, they are terrific for increasing SEO. A website without a blog has the same content for months on end. Blogs have continual injections of new content, and Google's algorithm just loves that! If you maintain an active blog, you are much more likely to rise to the top of search engine results pages for your keywords. On top of that, blogs are better for bringing in people organically if the content is good. Your audience will be genuinely interested in what you have to say, and the content will be a much better way of forging a relationship with them than a few paragraphs about the founding of your company.


Fun Fact: About 70% of our traffic each month comes from posts that weren’t published that month.

Blogs are great for providing a wealth of information to consumers. In fact, if your business is not engaging its customers with a blog it’s losing out! Blogs for your business are helpful in creating a sense of community.

Social media has enhanced business transactions and with the use of blogs, consumers can share your company’s content. Who doesn’t like viral content!? My hand is raised; because viral content is created one social media share at a time. The more content added to your business blog the more shares. More shares equal business, BABY! Blogging keeps your social media presence going - your blog can serve as that repository of content. You are constantly strengthening your social reach with blog content and driving new website visitors to your blog with your social channels.




It helps convert traffic into leads, establish authority and drives long-term results.

Online marketing is best when companies have multiple platforms. Blogs are great for converting traffic into leads . Also, they are helpful in validating a company. For instance, you have a consulting business where you post helpful tips. Quality content validates your company to consumers. In the end, trust and a relationship are built with the reader who converts to a customer.

Fun Fact: One hour of effort today can turn into hundreds of thousands of views and leads in the future.

Let the experts at Lemonlight Media help you out. Online marketing is part art and part science, and we know that you just want to get back to running your business. We can help you rethink your approach to your website, blog and online marketing to bring in way more customers than you ever had before.

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